EST. 2021 — STILL GOING
How we got here.
2021
One reader: mom.
The first issue went to a list of one. She said it was “pretty good,” which we chose to hear as a rave.
2022
The reply that changed it.
A stranger wrote back with a correction and a better source. We printed it. Readers have been our best editors since.
2024
Quit the day jobs.
The letter became the job. Same desk, same standards — a lot more coffee.
Today
The best issue is the next one.
Every edition still gets written like it’s the one you’ll judge us by. Because it is.
Heading
Hey 👋 I’m Julie, a D2C marketer with hands-on experience across very different worlds — from off-road upgrades to an LA car dealership 🚗; from unique teacups 🍵 to dessert cookbooks from a top culinary academy 📚; from an IRA investing info business to a major HR brand launching a book.
I’m not a guru 🙅♀️. I’m still learning every day — and I love sharing the best of what I know to make things simpler for anyone building something — a career, a brand, or a business — and trying to do it without losing themselves.
I’m also the girl who used to be obsessed with “productivity.” I read the books, tried the hacks, watched endless “get more done” videos… and the only thing I really got more of was more videos 😂.
Now I’m more interested in effectiveness... the kind that gives you time, energy, and ❤️🔥 life.
So if you’re building your own path, and you want marketing thinking + simple, real-life systems that help you move forward without burnout… hit subscribe ❤️
